Audiences and institutions

Aims: To be able to indicate how film distribution works.
           To begin to understand the difference between the US and UK film systems.

Keywords:
Producers
Distributors
Exhibitor
Studios

What is the purpose of a film distributor ?

• Promotes film
• Marketing
• Synergy
• Advertise the film
• Home release
• Delivers the film to the audience
• Tests the film
• Promotes the film to the cinemas
• Premiers 

A film distributor is the link between the producer and the exhibitors (the cinema chains, Tv networks); their aim is to get as many people as possible to see the film.

The distributor markets the film and develops an appropriate advertising campaign.

To market successfully the distributor has to target the appropriate audience.

This can be easy if there is a star, but harder in the case of low- budget independent films.

There are primary and secondary audiences