Right from the start of the intro you see the typography in red, this connotes horror.Also it shows danger.The typography is also part of the scenes in intro, at the beginning of the scene you see a man jumping off a buliding to escape from the zombies that are chasing him from behind.
The typography appears beneath the man, the text then shatters into pieces as if he had actually fallen through it.The intro gives you the idea that there will be an invasion of zombies and that the will be fear and terror throughout the film.
As soon as the intro starts we hear the church bell which connotes deathb but as soon as the title start there is a beat of a drum which shows your thoughts about the film has changed. The sound of the drum could suggest the theme of violence.
The font is bold and in block capitals which suggests that there may be an urgent message of danger within this film also what you see in the intro is what will occur throughout the film. Also the typography shatters and wipes away as it is suggesting that the virus is spreading.
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